Download IFF Research's guide to Writing an Effective Research Brief

Writing a research brief is never easy - believe us, we've seen them all. So we've pooled our experience to create this easy-to-use guide to help you write a research brief that delivers.

This comprehensive guide provides practical checklists, top tips, and advice for each section of a research brief, covering these critical sections:

  • Aims and Objectives - to ensure your research delivers results

  • Risks and Challenges - to bring known issues to light

  • Methodology - considering the balance of traditional and creative methods

  • Specifications - pinpointing your timetables and deliverables, to prevent any surprises.